VIETNAM, 5th September 2018 - Canon today announced the latest addition to the existing EOS family, the Canon EOS R, Canon’s first 35mm full-frame CMOS sensor mirrorless interchangeable-lens digital camera that features an electronic viewfinder (EVF). A series of lenses are unveiled as well, four brand new RF lenses, two super telephoto EF lenses and one prime EF-M lens. Alongside the lenses, three type of RF mount adapters are introduced to complete the EOS ecosystem – allowing users the flexibility of using their existing EF lenses with the new EOS R. A compact Speedlite is introduced together to ensure the users have all the necessary tool to make their vision a reality.
    “Reimagine Optical Excellence, the reason why EOS R System was born, because we believe in establishing new heights, redefining photography limits as we know it,” said Eiji Hirano, Senior Director, Regional ICP Sales & Marketing, Canon Singapore. “The EOS R provides limitless possibilities to convey the user’s creativity in conditions not possible before.”

    New Opportunities through RF Mount
    The 54mm diameter RF mount is what makes EOS R unique with its short back-focus of 20mm and 12-pin contact points for an enhanced communication between the lens and body – allowing a new breed of compact, high image quality and advance specification lenses to be fabricated. With RF Lenses, lens data can now be sent to the body for correcting any diffraction, aberrations, peripheral illumination or distortion through in-camera Digital Lens Optimizer in-camera without affecting shooting speed.
    With the improved data transfer between the camera and the lens, this has allowed improved Image Stabilization for both stills and video.
    Epitome of Image Quality
    Delivering crisp details and pulsating colours at 30.3 megapixels through the 35mm full-frame CMOS sensor, developed and manufactured by Canon. The EOS R ISO sensitivity range of 100-40,000 has made shooting in low-light scenes achievable. Driven by the latest DIGIC 8 imaging processor, the Auto Lighting Optimizer applies gradient to deliver intricate details in highlights and shadows for a well-balanced image even in backlit conditions.
    The EOS R employs Dual Sensing IS, which detects camera shake with high accuracy to effectively stabilize images. Attaining image information from the image sensor and information from the lens’s gyro sensor, the camera can accurately detect low-frequency vibrations. The EOS R achieves image stabilization equivalent to a maximum of 5 shutter speed stops for stills shooting—allowing slower shutter speed yet sharp images.
    EOS R supports Dual Pixel Raw for micro-adjustment, bokeh shift and ghosting reduction. C-RAW format is an optional Raw format with reduced data size, permitting more continuous shooting as well.

    Focusing on What Matters
    Never miss a shot again with the world fastest* near instantaneous focusing speed of 0.05seconds, catching that fleeting moment as fast as it happens, made possible through Dual Pixel CMOS AF.
    Users now have the freedom to choose from as many as 5,655 AF positions, allowing better composition opportunities. The large focusing area covers approximately 100% (vertically) x 88% (horizontally) when used with compatible lenses. Shooting portraits at wide open aperture is now made easier with Eye Detection AF, which detects the subject’s pupil and ensures that the eyes are always in focus—retaining tack-sharp image.
    The breakthrough in low-light focus of EV -6 limit allows EOS R to attain precise focus even in extreme low-light conditions where human eyes would have difficulty discerning details, near complete darkness.
    *as of date of release
    Seamless Union
    Looking through the customisable 3.96-million-dot OLED electronic viewfinder (EVF) of EOS R of approximately 100% coverage, provides the users an immerse experience of viewing the outcome of their desired setting for the shot. A customisable multifunction bar on its back with tap and slide functions, allows silent adjustment, suitable even for video recording. Along with the control ring on RF lenses and the sub-electronic trapezoidal dial on-top, Users would never have to take their eyes off the EVF to adjust settings.
    To top that off, the touch & drag AF allows the users to shift the AF point around using the touch screen, even while looking through the EVF. The touch screen is a Vari-angle LCD that allows user to shoot from unconventional angles or even for a selfie.
    First Canon camera to feature FV exposure mode, allowing auto and direct control in one single mode for shutter speed, aperture and ISO sensitivity—all done without looking away from EVF. Silent Shutter would benefit users who do stills photography, shooting stealthily during performance, conference or during a recital. A dot-matrix LCD is located at the top of the camera providing all the crucial information to the user at a glance without looking through EVF or LCD screen.
    The ergonomic design of the EOS R is well depicted through its deep grip and well-balanced design. The magnesium alloy body, together with dust and moisture resistant sealing ensures that no matter rain or shine, EOS R is ready to perform.
    Cinematography Capabilities
    The EOS R records in Ultra High Definition 4K at 30p/25p (3840 x 2160 pixels) video. The camera supports Canon’s proprietary Canon Log, which has proven results with the Cinema EOS System of video production equipment. Offering flexible control over shadows and highlights, to achieve better subtle details in the bright and dark areas during post-processing and colour grading. Now the EOS R can display 4K video with a rich 10-bit output gradation and a wide colour gamut through the HDMI terminal.
    Paired with RF lenses, EOS R can make 1/8 stops aperture adjustments during video recording, allowing precise control over exposure to match lighting conditions. MF peaking function allows accurate focusing when using manual focus by highlighting areas in focus. Using the Focus Guide function, the users can achieve focus more accurately with better control with a display to indicate whether subject is in focus, front focus or rear focus.
    Glass of the Future
    The new RF lenses are a step towards the future, providing extremely high image quality never seen before. In addition to the focus ring and zoom ring found on conventional EF lenses, RF lenses also features an additional new control ring to which users can assign exposure adjustments.
    RF24-105mm f/4L IS USM
    This kit lens for the EOS R delivers superior quality for still photography as well as videography, thanks to its smooth and high speed autofocusing of the Nano USM drive. The compact size and light weight with its useful focal length and constant aperture of f/4, makes this lens a great combination with EOS R as a portable camera system.
    Equipped with Canon’s latest microprocessor, the RF24-105mm F4L IS USM achieves 5 stops* of image stabilization—the most ever achieved by any Canon lens. The lens also supports Dual Sensing IS for stills while video capture utilizes Combination IS, a feature in which the optical IS of the lens works together with the electronic IS of the camera body to produce a superior image stabilization effect.
    * When shooting with the EOS R at a focal length of 105mm. Based on CIPA standards.
    RF50mm f/1.2L USM
    This lens builds on the wide diameter and short back focus that characterizes the RF mount to achieve a bright aperture of f/1.2. The lens makes near perfect circular bokeh effects with 10 blades and delivering incredible sharpness at f/1.2, ideal for portrait photography.
    The lens can produce amazing smooth blur and background separation with its large aperture. Handling low-light conditions would be a breeze as well. A shorter focusing distance of 0.4m and 0.19x magnification allows tighter composition
    RF28-70mm f/2L USM
    Thanks to the newly developed RF mount, the large-diameter RF28-70mm F2 L USM maintains a constant aperture of f/2 across the entire zoom range—difficult to achieve with conventional EF mount lenses. Its high optical performance makes it ideal even for weddings and astrophotography that take advantage of the wide f/2 aperture.
    With its performance on par with prime lenses, RF28-70mm F2L USM enable users to cover the entire 28-70mm shooting range with a single lens in scenarios that would otherwise require several.
    RF35mm f/1.8 MACRO IS STM
    At 62.8mm long and 305g, this is a very compact and lightweight macro lens. With a wide focal length of 35mm, it is also ideal for daily snapshots and still-life photography.
    Users can get up close to objects to capture textures and details that eludes the human eye with the maximum magnification of 0.5x. At wide open aperture of f/1.8, bokeh effects are simply beautiful. Besides Dual Sensing IS and Combination IS at achieves up to 5stops of Image Stabilisation, the lens also have Hybrid IS that corrects hand shake with high precision during macro photography.
    EF-M32mm f/1.4 STM
    Weighing at only 235g (lighter than an average apple), this lens has a focal length of 51mm (35mm sensor equivalent) which is one of the most favourite focal length among photographers. Users can compose a tighter image through the 0.25x magnification.
    The large aperture of f/1.4 allows spectacular background blur whilst providing opportunities to perform well in low-light conditions as well. The EF-M32mm F1.4 STM even has a full-time manual focus ability and a metal mount.
    EF400mm f/2.8L IS III USM & EF600mm f/4L IS III USM
    Two of Canon’s high image quality and popular Super Telephoto lenses had a breakthrough in weight reduction while improving on Image Stabilization, from 3.5stops to 5stops. EF400mm f/2.8L IS III USM has shed 1,010g off its weight, making it the world’s lightest 400mm lens while EF600mm f/4L IS III USM managed to reduce 870g, claiming the world’s lightest 600mm lens title.
    Revamped with a new sleek design, the two lenses have improved heat management through a new heat shield coating and heat conductivity design. Users would welcome the new adjustable focusing speed to suit their shooting style through the new electronic focusing ring. The ability to have two focus presets and to activate either using playback ring is especially useful for sports photography.
    Abundance of Choice
    Constructed with dust and rain resistance in mind, the RF mount adapters feature simple designs and enable owners of EOS R cameras to use existing EF mount lenses1 with nearly full functionality2—ranging from wide-angle to telephoto, fisheye and macro—multiplying the possibilities of greater photographic expression.
    Mount Adapter EF-EOS R
    Simple, compact and lightweight mount adapter.
    Control Ring Mount Adapter EF-EOS R
    Equipped with a customizable lens control ring similar to the RF lenses, allowing users to enjoy the same convenience while using existing EF lenses1.
    Drop-in Filter Mount Adapter EF-EOS R
    These mount adapters is another step-up by adding a drop-in filter function—circular polarizing filter3 or variable neutral density filter3. Users can directly adjust the polarizing angle or the ND filter density on the adapter, especially useful on lenses that does not support filters, such as fish-eye lenses. Users no longer need different filters for different lenses.
    1 Does not include EF-M Lenses or EF Cinema Lenses in the EF Lens series. RF lenses do not require a lens adapter.
    2 Depending on camera specifications, some EF lens functions may not be usable.
    3 Two kits for Drop-in Filter Mount Adapter EF-EOS R, one with Circular Polarizing Filter and one with Variable Neutral Density Filter. Both comes with a clear filter for normal shooting.
    Making the Best of It
    Having twice the power in the BG-E22 battery grip for the EOS R allows twice the opportunities to capture moments. The battery grip can hold up to two batteries and is first of its kind that allows direct charging, up to two batteries with PD-E1 USB adapter.
    The BG-E22 further adds on the ergonomics of the EOS R, improving on the comfort and providing a firmer grip even when shooting in vertical (portrait) orientation.
    Compact Luminance
    The new Canon Speedlite EL-100 is built with functionality and convenience in mind. With the ability to turn the flash-head in all directions of up to 180 degrees, users can bounce light with the ceiling and wall in both horizontal and vertical orientation.
    First in Canon’s Speedlite, EL-100 features Continuous Shooting Priority* (CSP) mode and Auto mode*. The Speedlite would reduce its output power and raise ISO to save power, allowing more shots whilst using CSP mode. For new users of Speedlite, they could make full use of the Auto Mode*, similar to Auto Mode on the cameras with built-in flash, it would determine how much flash is needed.
    *functions when paired with EOS R


    About Canon
    Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.
    About Canon Marketing Vietnam
    Canon products have been available in Vietnam since the 1980s through its authorized distributors. In the last fifteen years, it established a more significant presence when it set up four production facilities in Thang Long - Hanoi, Que Vo and Tien Son - Bac Ninh, Pho Noi - Hung Yen and Canon Marketing Vietnam Co. Ltd. Besides providing employment for more than 22,000 people, Canon also makes outstanding contributions to the country's development through its meaningful social activities. Canon Marketing Vietnam Co. Ltd operates under the guidance and support of Canon Asia Marketing Group and Canon Singapore Pte. Ltd., which is the regional marketing headquarter for Canon's South & Southeast Asia region. Along with the distributor Le Bao Minh, Canon has more than 200 authorized service partners in the country.
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