Canon’s Cinema EOS System Celebrated 10-year Anniversary - Canon Vietnam

    Canon’s Cinema EOS System Celebrated 10-year Anniversary

    The 10th anniversary logo

    The EOS C500 Mark II (left) and EOS C300 Mark III digital cinema cameras

    VIETNAM, 04 November, 2021 – Canon Inc. announced today that the company is celebrating the tenth anniversary of its Cinema EOS System of professional digital cinema camera and lens products for the film and visual production industries. Since its debut, the company’s line of products has received an abundance of support from professional filmmakers around the world.

    In 2011, both film-analog and digital equipment were being used side-by-side in the cinema production industry. Digitalization was continuing its spread and digital cameras equipped with Super 35mm equivalent large-format sensors were becoming the mainstay of the industry. Amid this environment, Canon leveraged its visual technologies, including the optical technologies cultivated since its founding, and launched its Cinema EOS System, thus formally marking its entry into the cinema production industry.

    When developing such equipment as cameras and lenses for the cinema production market, it’s essential to have assistance from professionals in the field who use the equipment. From the release of its first digital cinema cameras (EOS C300 / EOS C300 PL) and lenses (CN-E14.5-60mm T 2.6 L S / CN-E14.5-60mm T 2.6 L SP) in January 2012, Canon has always sought out feedback about performance, ease-of-use and recording styles from experts on the front lines of cinema production. The company has always strived to develop products with designs and intuitive ergonomics that enable the shooting styles and visual expression demanded by professionals.

    Ever since, Canon has continued to expand the boundaries of visual expression and pursue the development of devices with ever-evolving technology. The company’s first Cinema EOS camera, the EOS C300, which is equipped with a CMOS sensor that realizes video reproduction comparable to 35mm film, was awarded a Technology and Engineering Emmy® award from The National Academy of Television Arts & Sciences (NATAS) in 2012. What’s more, the company has been honored for its cinema lenses, having received another Technology and Engineering Emmy® award in 2017 for its 4K cinema lenses that have earned high praise from the market for its excellent optical performance.

    Canon’s Cinema EOS System is widely used in the modern cinema production industry, including in film and television production. The EOS C300 Mark II (released in September 2015) digital cinema camera and eight cinema lenses were used in the filming of the 2018 Academy Award-winning documentary Free Solo. The System was also honored at the Sundance Film Festival in January 2020, where the winner of the World Cinema Documentary Special Jury Award for Cinematography, ACASĂ, MY HOME, was filmed with the EOS C300 and EOS C100 Mark II (released in December 2014).

    Comment from Hiroto Okawara, Unit Executive, Image Solutions Business Unit 2

    I am truly honored to have reached this ten-year milestone. It’s thanks to the support from all of you in the cinema production industry, we’ve made it all the way here from our very first steps into Hollywood. In order to help creators produce work as close to their ideals as possible, we will continue to push forward in our efforts to further develop the Cinema EOS System.

    The cinema production industry evolves day by day, and Canon will also continue to implement new technologies in order to create products that serve the ever-diversifying needs of users.

    Comment from David Klein, member of the American Society of Cinematographers and Cinema EOS System user

    Canon still cameras and lenses have been in my hands since I was old enough to click a shutter. Canon’s cinema lenses have been in my hands for almost 10 years now and we have relied heavily on specific characteristics like their personality, sharpness, consistency and reliability. The EOS-1D C has been in the arsenal since 2013 along with every flavor of EOS C300 in some capacity, and they’ve all given us the images we want and need on a daily basis. So happy 10-year anniversary Cinema EOS System, we’re all looking forward to the next 10.

    The Cinema EOS System product lineup

    Launched in 2011, Canon’s Cinema EOS System leverages the company’s strengths—including the ability to develop and manufacture in-house such key devices as CMOS sensors, visual processing platform, and interchangeable lenses. Today, the System’s expansive lineup comprises 13 digital cinema cameras and 30 cinema lenses [1]. In addition to digital cinema cameras and lenses, the System is compatible with the company’s EOS Series RF and EF lenses, thus helping to support a diverse range of visual expression for creators everywhere.

    [1] As of November 4, 2021. Cinema lens count excludes the EF-EOS R 0.71X mount adapter.

    The Cinema EOS System product lineup

    About Canon Marketing Vietnam Company Limited:

    Canon’s products reached Vietnam market in the early years of the 1980s through its authorized distributor. Over the past 18 years, Canon has marked its very active presence with the establishment of 04 factories in industrial zones such as Thang Long - Hanoi, Que Vo and Tien Son - Bac Ninh, Pho Noi - Hung Yen, and Canon Marketing Vietnam Company Limited. In addition to creating jobs for more than 25,000 people, Canon has also contributed to Vietnam’s social development goals through its meaningful CSR activities. Canon Marketing Vietnam Company Limited is operating under the directions and support from Canon Asia Marketing Group, and Canon Singapore Private Limited Company, Canon’s regional headquarter for South and Southeast Asia. Besides having Le Bao Minh as the Distributor, Canon also involves more than 300 dealers in Vietnam.