EOS R50: High Quality Vlogging Made Easy - Canon Vietnam

HO CHI MINH CITY, 8 February 2023 – Canon today announced the EOS R50, a new compact, lightweight APS-C mirrorless camera set to replace the EOS 77D and EOS M50 Mark II. The entry-level camera is packed with many fun, creative tools and automated features, allowing users to create high-quality vlogs and images easily with minimal camera operation.

“With a focus on our video capabilities, we are expanding our equipment lineup to cater to all users, from production houses to the vlogging enthusiast. The EOS R50 signifies our commitment to creating equipment for everyone, even first-time camera users. We hope that it helps those who are new to vlogging discover the vlogger in them,” said Imasaka Daido, Director of Regional ICB Sales & Marketing, Canon Singapore.

High-quality Video Right Out of The Box

The quality of a video is largely dependent on the quality of the footage. With EOS R50, you can be assured of the high quality of the footage.

24.2MP APS-C Format Image Sensor

The EOS R50’s APS-C format image sensor is three times larger than the 1-inch sensor on the latest smartphones. This mean sharper, more detailed images and videos, and less noise (graininess) even in low light. Users can also look forward to beautiful, natural-looking bokeh (shallow focus) effects.

High-quality Video: First Entry EOS-series APS-C Mirrorless Camera to Produce 6K-Oversampled Cropless 4K

With 24.2 megapixels, the EOS R50 is also capable of producing high-quality cropless 4K 30p video oversampled from 6K worth of data. Oversampling means more information to reduce artefacts and other issues, so despite your vlogging experience and skill, the image quality will look pristine and professional.

Designed for Intuitive Vlogging

With ample modes and features that simplify shooting, the EOS R50 is designed for vloggers who want the image quality of a dedicated camera without the learning curve that usually comes with having to operate one.

Lightweight at only about 375g [1], it is around the same size as the EOS M50 Mark II. Perfect for vlogging on the go!

Intelligent Focus Switching during Close-up Demos

The Dual Pixel CMOS AF II system, which detects and tracks people, animals (dogs, cats, and birds) and vehicles (motorsports cars and motorcycles) based on their characteristics just got even smarter. For close-up demos, the Movie for Close-up Demo mode quickly and automatically switches focus to the subject closest to the camera. You can showcase your new gadget or online shopping loot in one smooth take, with the focus where you want it to be.

Support for focus breathing ensures that there are no distracting changes in angle of view that tend to occur during focus transitions when vlogging.

Image Stabilisation Optimised for Handheld Vlogging

Get seamless, steady footage even when shooting handheld: The EOS R50 comes with not just one, but two different Movie IS (Image Stabilizer) [2] levels (‘Enhanced’ and ‘On’) that digitally perform 5-axis camera shake correction, enhanced when combined with an RF lens with in-lens IS.

When the monitor is in “selfie” mode, the default “Movie IS: Enhanced” mode optimises image stabilisation for handheld wide-angle shooting, correcting the unwanted motion that tends to become more obvious at the edges of wide-angle images. You can switch between two levels by simply tapping the “Wide-angle” button, to avoid excessive close-ups.

Auto Leveling Mode [3]

For scenes and shooting angles where it is hard to keep the camera level, the auto level mode automatically corrects horizontal tilt. This would save time from manual correction in another app.

Share Your Content Quickly: High-quality Livestreams with just One USB Cable

All you need to livestream high-quality footage [4] and audio from your EOS R50 is one USB-C connection to your computer. It’s plug-and-play with no drivers required.

Straight from Camera to PhoneThe Camera

Connect smartphone app, which is fuss-free to set up, lets you easily transfer videos and JPEG photos from your camera to a smartphone either through a wireless Wi-Fi or wired USB-C connection. As the camera supports transcoding, which makes 4K and Full HD video files lighter, even high-quality video files can be transferred and uploaded to social media smoothly!

Get Great Photos Easily

A host of new intelligent creative features make it even easier to make the most of the camera’s imaging capabilities, even if you are not familiar with technical photography terms and complicated post-processing. Some notable new functions are:

• Advanced A+: Automatically captures and blends exposure-bracketed images for better night and backlit portraits, and focus-bracketed images for images that are in focus from front to back.
• Creative Bracket: Automatically generates multiple versions of a shot taken by the user with different brightness and colour tone settings. The settings of the autogenerated shots are shown so that users can learn.
• Subject blur guide: Available in the Panning SCN mode. Helps the user practice panning and improve the success rate of panning shots.

Kit Options

The EOS R50 is available in black and white, with two kit options:

• With the RF-S18-45mm f/4.5-6.3 IS STM
• With the RF-S18-45mm f/4.5-6.3 IS STM and RF-S55-210mm f/5-7.1 IS STM

RF-S55-210mm f/5-7.1 IS STM: Extend your Reach

The RF-S55-210mm f/5-7.1 IS STM, a compact, lightweight, and affordable telephoto zoom lens, is the latest addition to the RF-S lineup. Providing a full-frame equivalent angle of view of 88 to 336mm on an APS-C image sensor, the lens is set to expand users’ creative horizons, allowing them to capture images that are difficult to get with a standard kit lens or smartphone.

These include:

• Sharp, high-quality closeups of subjects that are further away
• More pronounced shallow focus effects
• Images with compressed perspectives

The lens also has excellent close-up shooting capabilities: its 0.28x maximum magnification at the 210mm end (more than the EF-M55-200mm f/4.5-6.3 IS STM) enables semi-macro photography at a relatively short closest focusing distance of 0.73m.

Besides having a native 4.5 stops of image stabilisation, RF-S55-210mm f/5-7.1 IS STM is capable of providing up to 7.0 stops’ image stabilisation through Coordinated Control IS when used with EOS R system cameras equipped with In-Body IS.

APPENDIX

[1] Approx. 375g (black version), approx. 376g (white version)

[2] Lưu ý: Chức năng Movie IS được liên kết với thiết lập góc ngắm; khi thiết lập ở góc rộng nhất, Movie IS được thiết lập ở "Off". Khi dùng Movie Digital IS, vùng chụp ảnh sẽ hẹp hơn. Hình ảnh cũng được phóng to hơn, nên hình ảnh sẽ giảm độ rõ nét.

[3] Khi được thiết lập ở "Auto level: Enable”, “IS mode" đã tắt (Không thể sử dụng hai chế độ này cùng lúc), và phạm vi quay cũng sẽ hẹp hơn. Không thể dùng chế độ này khi quay phim theo hướng dọc.

[4] Chỉ ở Full HD 30p.

About Canon Marketing Vietnam Company Limited

Canon’s products reached Vietnam market in the early years of the 1980s through its authorized distributor. Over the past 18 years, Canon has marked its very active presence with the establishment of 04 factories in industrial zones such as Thang Long - Hanoi, Que Vo and Tien Son - Bac Ninh, Pho Noi - Hung Yen, and Canon Marketing Vietnam Company Limited. In addition to creating jobs for more than 25,000 people, Canon has also contributed to Vietnam’s social development goals through its meaningful CSR activities. Canon Marketing Vietnam Company Limited is operating under the directions and support from Canon Asia Marketing Group, and Canon Singapore Private Limited Company, Canon’s regional headquarter for South and Southeast Asia. Besides having Le Bao Minh as the Distributor, Canon also involves more than 300 dealers in Vietnam.