THE JOURNEY TO SHINE WITH CANON FASHION RUNWAY
A. PROFESSIONAL RACE (Offline Round)
1 Grand Prize of 50 million VND awarded by the judging panel, and title of Canon Fashion Master, with opportunities to participate in Canon Vietnam’s official fashion projects.
5 round prizes, each worth 10 million VND, with 70% of the score determined by the judges and 30% by social media votes.
B. CREATIVE ARENA (Online Round)
Journey: 5 challenges introduced sequentially each week, based on the 5 themes from the offline round.
| Challenge | Topics | Video Content |
| Challenge I | TRADITION STYLEWALK | A video of participants confidently walking in traditional Vietnamese attire or clothing featuring symbols representing the country or region. |
| Challenge II | CINEMATIC PORTRAIT | A video of participants showcasing facial expressions that highlight their unique personalities. Participants are encouraged to use fashion accessories such as hats, glasses, earrings, necklaces, etc. |
| Challenge III | CONCEPT TO CLOSET | A video of participants styling their own outfits, expressing their personality through the comfort, confidence, and creativity demonstrated in their spontaneous accessory and clothing pairings. |
| Challenge IV | ATELIER SHOOTING BTS | A video showcasing any fashion item that participants love or have customized to reflect their personal style. Small suggestions: it could be a pair of shoes they painted themselves, handmade wooden glasses, or simply a favorite piece of jewelry. |
| Challenge V | RUNWAY TO MOTION | A video of participants confidently posing or walking in their chosen favorite settings (e.g., a decorated corner of their home, a beautiful street, a sunset evening...) |
Participants: All citizens and foreigners residing and working in Vietnam, with no criminal record, are eligible to participate.
How to join? Drawing inspiration from the weekly challenge videos, apply your knowledge and master the Canon camera to create your own fashion video and submit it to the organizers!
