By participating in the program, participants agree to:“Participants have read and fully understand the Rules & Regulations provided by the Organizer. Organizer is not responsible for any violations of the rules due to participants' lack of understanding. In case of disputes or complaints related to the contest, the final decision will be made by Organizer.
I. NAME OF THE PROGRAM: Online Fashion Video Creation Contest “CANON FASHION RUNWAY”
Hereafter referred to as “the Contest.”
II. TARGET PARTICIPANTS:
All citizens and foreigners residing and working in Vietnam, with no criminal record, are eligible to participate in the contest.
III. HOW TO PARTICIPATE
Step 1: Contestants post their entries on social media platforms and encourage voting for their submission.The voting period is specified below for each challenge.Eligible platforms include: Facebook, TikTok, Instagram, YouTube.
(*) Note: Participants must upload their entries publicly and include the official hashtags: #CanonFashionRunway #CanonVietnam #CanonBeauty #CanonFashion #FashionVideo #TamDiemAnhNhin
Step 2: Contestants submit their entry and contact information via the Organizing Committee's email: btc@canoncontest.com following this template:
Email Subject: Full Name_Challenge #1_Canon Fashion Runway
Email Content:
Step 3: Organizer will review, shortlist, and award prizes to the entries according to the prize structure attached below.
Note: Each contestant can submit multiple entries for each challenge. Participants are encouraged to join all five weekly challenges to maximize their chances of winning.
IV. REQUIREMENTS FOR ENTRIES:
The content of the competition video according to each challenge theme is as follows:
| Challenge | Topics | Video Contents |
| Challenge 1 | TRADITION STYLEWALK | A video of participants confidently walking in traditional Vietnamese attire or clothing featuring symbols representing the country or region. |
| Challenge 2 | CINEMATIC PORTRAIT | A video of participants showcasing facial expressions that highlight their unique personalities. Participants are encouraged to use fashion accessories such as hats, glasses, earrings, necklaces, etc. |
| Challenge 3 | CONCEPT TO CLOSET | A video of participants styling their own outfits, expressing their personality through the comfort, confidence, and creativity demonstrated in their spontaneous accessory and clothing pairings. Suggestions include: a chill beachwear set; a cool leather wardrobe for adventures; a collection of bold, unique jewelry. |
| Challenge 4 | ATELIER SHOOTING BTS |
A video showcasing any fashion item that participants love or have customized to reflect their personal style. Small suggestions: it could be a pair of shoes they painted themselves, handmade wooden glasses, or simply their favorite piece of jewelry. |
| Challenge 5 | RUNWAY TO MOTION | A video of participants confidently posing or walking in their chosen favorite settings (e.g., a decorated corner of their home, a beautiful street, a sunset evening...) |
Entries must be recorded using Canon camera/video equipment, with the majority of shots captured by Canon, in either vertical format 9:16 or horizontal format 16:9.
Entries (including video and description content) must be appropriate according to Vietnamese customs and traditions, comply with current legal regulations, and not contain any offensive or negative content.
Each contestant can submit multiple entries, but only one prize can be awarded per challenge to each participant.
Entries must not be publicly posted in any other contest and must be uploaded from the contestant’s own account. Eligible entries must fully meet the requirements, follow the structure, include the official hashtags, and adhere to all contest rules.
Any form of cheating or fraudulent behavior is strictly prohibited, and the Organizer will not recognize such entries as valid.
IV. SUBMISSION TIME
| Weekly Challenge | Topics | Content Sharing & Voting Time |
| Challenge 1 | TRADITION STYLEWALK | 01/09/2025 to 14/09/2025 |
| Challenge 2 | CINEMATIC PORTRAIT | 08/09/2025 to 21/09/2025 |
| Challenge 3 | CONCEPT TO CLOSET | 15/09/2025 to 28/09/2025 |
| Challenge 4 | ATELIER SHOOTING BTS | 22/09/2025 to 05/10/2025 |
| Challenge 5 | RUNWAY TO MOTION | 29/09/2025 to 12/10/2025 |
Entries submitted outside the specified deadlines mentioned above will not be considered valid.
V. PRIZES
| Prizes | # of Prizes | Value | |
| WEEKLY PRIZES | The award for the contestant who submits a valid and the earliest entry will be given accordingly (specific prize details to be provided by the organizers). | 10 prize/challenge | Cash 1,000,000 VND |
| The most favored work (based on interaction points on social media platforms according to the rules below). | 01 prize/challenge | Cash 5,000,000 VND | |
| The highest quality and most creative work (selected by Canon Marketing Vietnam). | 01 prize/ challenge | Cash 5,000,000 VND | |
| SPECIAL PRIZE | Contestants who participate in all 5 challenges of the program and submit high-quality works selected by the brand. | 01 |
|
***Note: Prizes are non-cash and cannot be exchanged for cash.
Interaction points are calculated as follows:
In case two entries have the same total interaction points, the Organizer will select the entry that was uploaded earlier, based on the system record.
VI. ELIGIBLE PARTICIPANTS/ACCOUNTS/COMMENTS
VIII. METHODS OF ANNOUNCEMENT AND AWARDING PRIZES
After receiving the announcement of the winners on the Canon Vietnam fanpage, contestants are required to send their personal information to the Organizer via inbox/message on the fanpage for the Organizer to contact and award the winners.
The information includes:
The Organizer has the right to use images and/or information such as names or profile pictures from Facebook accounts or personal profiles for publicity related to the program.
The Organizer is not responsible for late submissions (more than 15 days after the official announcement date) or for difficulties in contacting winners due to incorrect information provided. The Organizer will discard such entries and proceed to select the next-ranked entries.
Winners must provide accurate and complete information according to the competition rules. The Organizer will not be responsible if the winner does not receive the prize due to incorrect registration information.
If a winner authorizes someone else to receive the prize, a signed power of attorney with a stamp from the local authority must be provided.
The prize will be valid for 15 days from the date the Organizer receives the winner’s confirmation (up to a maximum of 1 month after the information is confirmed).
IX. OTHER REGULATIONS
All prizes of the contest are non-transferrable and cannot be exchanged for cash. The Organizer reserves the right to modify the promotional program with products or offers of equivalent value in case of unforeseen circumstances beyond control.
Contestants are responsible for the copyright of their entries. The entries must be owned by the contestant and have not previously participated in any other contests. In case of any disputes or claims regarding copyright, authorship, image ownership, or personal rights, the entry will be withdrawn from the competition, will not be scored by the Organizer, and the entrant will bear full responsibility for any resulting disputes.
Contestants are responsible for the accuracy of their information. If false information is provided to the Organizer, the participant will be disqualified or stripped of the prize at any stage of the competition, including after the prize has been awarded.
Entries must not contain content or images of other brands or trademarks.
The Organizer reserves the right to disqualify entries with low quality or content that violates Vietnamese customs and traditions without prior notice.
The Organizer reserves the right to disqualify a participant from winning if any signs of fraud are detected during the participation process (e.g., interaction metrics significantly exceeding the participant's Facebook friend list in an abnormal way; interactions from fake accounts; copying images from sources not taken by the participant; narration, descriptions, or content copied or imitated from sources not authored by the participant).
Any fraudulent behavior identified by the Organizer will result in disqualification from the Contest.
Entries must fully meet all the specified requirements (any submission missing any of the criteria will be disqualified).
The Organizer may use images/videos for media and commercial purposes without any additional compensation.
The Organizer is not responsible for any costs incurred during participants' participation in the contest.
This Regulation becomes effective from the date it is posted on the Canon Vietnam Fanpage. By agreeing to participate, participants acknowledge that they have read and accept these rules.
Participants grant Canon Marketing Vietnam Company Limited and its branches, business locations, affiliates, agents, legal representatives, and/or authorized or franchised individuals/organizations (hereinafter referred to as “Canon”) full and unrestricted rights to use the images taken or featuring the participants, in any form and media, now or in the future, without geographical limitations, on photographs, videos, electronic media, or other tangible means for editing, commercial, advertising, or any other lawful purposes.
Canon’s use of these images is free of charge and does not require approval or review from the participants.
Participants also waive all responsibilities and liabilities from Canon regarding any claims, disputes, or legal actions related to the use of these images for brand communication.
In all cases, the Organizer has the right to add to or modify part or all of these Terms and Conditions, provided such changes do not negatively affect the rights of participants published earlier.
Any amendments or additions to the Rules will take effect once updated on the Canon Vietnam Fanpage.
The Organizer is the sole authority to make final decisions regarding all matters arising from the Contest.
For any inquiries, please send your questions to Canon Vietnam Facebook.
