EOS R100: Entering the World of Mirrorless - Canon Vietnam

HO CHI MINH CITY, 24 May 2023 – Canon today announced the EOS R100, which is its smallest, lightest, and most affordable EOS R system camera to date.

“Canon is committed to supporting the photography needs of all types of photographers, and this includes delivering the best quality possible at different budget points,” said Imasaka Daido, Director of Regional ICB Sales & Marketing, Canon Singapore. “We hope that the EOS R100 will enable a new group of users to discover the delight of shooting with the EOS R system.”

Superior Image Quality Anywhere, Anytime

The EOS R100 delivers clear and sharp images with beautifully resolved details through its APS-C size CMOS image sensor. As Canon’s smallest, lightest EOS R series camera, weighing around the same as a 330ml canned drink at approx. 356g[1], it is easy to slip into your everyday bag and carry around, ready to capture fleeting moments and cherished memories. With Bluetooth and Wi-Fi connection, you can share your pictures to social media easily through the Canon Camera Connect app via your smartphone.

Elevate Your Shooting Experience

Designed with a viewfinder and generous grip, these features will ease your transition to start shooting like a professional photographer. The clear, high-definition built-in electronic viewfinder (EVF) provides better visibility outdoors under strong sunlight, while the rubberised textured grip allows a firmer, more stable hold on the camera, helping you nail steady shots.

Get Great Shots with Ease

Fast, highly accurate autofocusing, supported by Eye and Face Detection, detects and follows subjects over a wide area of the image, so it is easier to capture amazingly sharp pictures of people and objects even if they fidget or move across the frame. With a compatible lens, including your kit lens, you can also enjoy image stabilisation, which enables you to snap sharper handheld photos even in dim lighting. A convenient built-in flash helps you get well-lit shots in darker scenes or backlight, with flash power control options that you can utilise for creativity.

Exploring Video Creation

You can even create videos without shooting video, which is great for getting started without worrying about story concepts or editing. The Hybrid Auto mode turns your still photos and video snippets into a digest movie of the day’s activities while the 4K Timelapse Video mode automatically takes shots of a scene at predetermined intervals and stitches them into a high-resolution video, all with pristine image quality and details.

For more hands-on video content creation, features like 4K video shooting and slow-motion movies with 120p high frame rate recording are available. With Eye Detection AF and Movie Digital IS function in movie mode, you can keep people in focus and ensure stable footage even if you are shooting while walking.

Customise Your Style

The EOS R100 offers multiple ways to create images regardless of your skillset when it comes to photography or your familiarity with manual controls and technical photography terms. Besides the typical DSLR and mirrorless camera controls, there is the Creative Assist mode, which lets you change settings using layman terms, such as “Background blur”, “Brightness”, and “Saturation”. Alternatively, you could also use the Scene modes and Scene Intelligent Auto, where the camera chooses the best settings for your scene or ideal outcome. Creative filters under the in-camera presets is yet another option that allows you to change the look and finish of your images to express your individual style.

A Vast Selection of Lenses to Create With

The imaging possibilities are endless with a mirrorless camera – change your lenses and watch your perspective transform along with it! The EOS R100 is directly compatible with over 30 RF and RF-S lenses in the ever-growing RF lens line-up, which let you go wider, closer, reach further, or create beautiful, dreamy bokeh effects. It can also be paired with over 80 EF lenses via the EF-EOS R Mount Adapter.

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[1] According to CIPA standards, including the battery and memory card.

About Canon Marketing Vietnam Company Limited

Canon’s products reached Vietnam market in the early years of the 1980s through its authorized distributor. Over the past 18 years, Canon has marked its very active presence with the establishment of 04 factories in industrial zones such as Thang Long - Hanoi, Que Vo and Tien Son - Bac Ninh, Pho Noi - Hung Yen, and Canon Marketing Vietnam Company Limited. In addition to creating jobs for more than 25,000 people, Canon has also contributed to Vietnam’s social development goals through its meaningful CSR activities. Canon Marketing Vietnam Company Limited is operating under the directions and support from Canon Asia Marketing Group, and Canon Singapore Private Limited Company, Canon’s regional headquarter for South and Southeast Asia. Besides having Le Bao Minh as the Distributor, Canon also involves more than 300 dealers in Vietnam.