Canon Elevates Visual Possibilities with An Innovative New Lens - Canon Vietnam

HO CHI MINH CITY, 12 September 2024 — Canon today announced the RF28-70mm f/2.8 IS STM, a new RF mount lens for the EOS R mirrorless camera system that will take imaging possibilities into a new dimension. As a bright f/2.8 constant aperture standard zoom lens, the RF28-70mm f/2.8 IS STM opens accessibility to more users, being Canon’s first non-professional-grade lens of its kind.

“By taking advantage of the RF mount’s strengths, we were able to realise the RF28-70mm f/2.8 IS STM. This lens marks the dawn of a new era in RF lenses with constant large aperture within a portable design. As the possibilities are endless, we will continue to push the boundaries to ensure that there is a lens that is readily available for everyone,” said Ichinomiya Takashi, Director of Regional ICB Sales & Marketing Division, Canon Singapore.

Redefining Versatility

A constant aperture zoom lens is one of the most versatile types of lenses available. With its bright f/2.8 maximum aperture and compact, lightweight portability, the RF28-70mm f/2.8 IS STM offers even more versatility. Users can freeze their precious moments in low light and achieve dreamy shallow focus (bokeh) effects, regardless if they are shooting glittery urban scenes at the 28 mm wide end or taking close-up beauty shots at 70 mm. When paired with APS-C cameras, it transforms into a standard zoom ideal for daily scenes, products, and portraits, with a full-frame equivalent effective focal range of 44.8 mm to 112 mm.

The versatility is boosted with powerful built-in Optical Image Stabilizer, which helps users achieve sharp, steady images even when using shutter speeds up to 5.5 stops slower on cameras with no In-Body Image Stabilizer (In-Body IS) like the EOS R8, and up to 7.5 stops slower on cameras that do, like the EOS R6 Mark II. Movie Digital IS during video shooting is also supported, allowing users to record smooth, steady handheld footage even without a tripod or gimbal.

While the combination of a bright constant aperture with zoom capabilities is usually associated with larger professional-grade lenses, the RF28-70mm f/2.8 IS STM dispels that notion. At approximately 9.22 cm long when fully retracted and weighing approximately 495 g, it is smaller and 45% lighter than its closest professional-grade counterpart (RF24-70mm f/2.8L IS USM), making it travel friendly. Despite not being an L-series lens, the RF28-70mm f/2.8 IS STM boasts weather-sealing [1], the same level of durability and shock resistance, and an excellent image quality that far exceeds that of a kit lens, thanks to Canon’s advanced optical design technology.

Product Specifications

[1] Weather-sealing is not at the same level as L-series lenses.

About Canon Marketing Vietnam Nam Co, Ltd

Canon products have been available in Vietnam since the 1980s through its authorized distributors. During the past years, it established a more significant presence when it set up four production facilities in Thang Long, Hanoi, Que Vo and Tien Son, Bac Ninh and Canon Marketing Vietnam Co. Ltd. Besides providing employment for more than 25,000 people, Canon also makes outstanding contributions to the country's development through its meaningful social activities. Canon Marketing Vietnam Co. Ltd was founded in July 2012 and have been operating under the guidance and support of Canon Asia Marketing Group and Canon Singapore Pte. Ltd., which is the regional marketing headquarter for Canon's South & Southeast Asia region.From 1st January 2024, Canon Marketing Vietnam Company Limited is assigned as the sole authorized distributor for Canon Imaging Products (i.e.: cameras, lenses, Selphy photo printers) in Vietnam, replacing Le Bao Minh Joint Stock Company.Le Bao Minh Joint Stock Company continues to be the authorized distributor of Canon office and printing products in Vietnam.

More information please visit: https://vn.canon/