Canon Develops EOS R1 as First Flagship Model for EOS R SYSTEM
New image processing system further improves AF and image quality
EOS R1
HO CHI MINH CITY, 15 May 2024 — Canon Inc. announced today that it is currently developing the EOS R1, a full-frame mirrorless camera, as the first flagship model for the EOS R SYSTEM equipped with an RF mount and is aiming for a 2024 release.
The EOS R1 is a mirrorless camera geared toward professionals that brings together Canon’s cutting-edge technology and combines top-class performance with the strong durability and high reliability sought in a flagship model. This camera will dramatically improve1 the performance of both still images and video and meet the high requirements of professionals on the frontlines of a wide range of fields including sports, news reporting, and video production.
This camera employs the newly developed image processor DIGIC Accelerator in addition to the pre-existing processor DIGIC X. The new image processing system, composed of these processors and a new CMOS sensor, enables large volume of data to be processed at high speeds and delivers never-before-seen advancements in Auto Focus (AF) and other functions.
By combining the new image processing system and deep learning technology to an advanced degree, Canon has achieved high-speed and high-accuracy subject recognition. For example, subject tracking accuracy has been improved so that in team sporting events where multiple subjects intersect, the target subject can continually be tracked even if another player passes directly in front of them. In addition, the AF “Action Priority” function recognises subject movement by rapidly analysing the subject’s status. In moments during a sports game when it is difficult to predict what will happen next, this function automatically determines the player performing a certain action, such as shooting a ball, as the main subject and instantly shifts the AF frame, thereby helping to capture decisive moments of gameplay.
The combination of the new image processing system and deep learning technology will help to improve image quality. Canon implements the image noise reduction function, which has been previously developed and improved as part of the software for PCs, as a camera function to further improve image quality and contribute to user creativity.
Canon is working on field tests for this camera, and will support capturing definitive and impactful moments at international sporting events to be held in the future.
Going forward, Canon will continue to expand the EOS R SYSTEM lineup of fascinating cameras and RF lenses, thereby continuing to meet the demands of a wide range of users and contribute to the development of photography and video culture.
1 In comparison to EOS R3 (released in November 2021).
About Canon Marketing Vietnam Nam Co, Ltd
Canon products have been available in Vietnam since the 1980s through its authorized distributors. During the past years, it established a more significant presence when it set up four production facilities in Thang Long, Hanoi, Que Vo and Tien Son, Bac Ninh and Canon Marketing Vietnam Co. Ltd. Besides providing employment for more than 25,000 people, Canon also makes outstanding contributions to the country's development through its meaningful social activities. Canon Marketing Vietnam Co. Ltd was founded in July 2012 and have been operating under the guidance and support of Canon Asia Marketing Group and Canon Singapore Pte. Ltd., which is the regional marketing headquarter for Canon's South & Southeast Asia region.From 1st January 2024, Canon Marketing Vietnam Company Limited is assigned as the sole authorized distributor for Canon Imaging Products (i.e.: cameras, lenses, Selphy photo printers) in Vietnam, replacing Le Bao Minh Joint Stock Company.Le Bao Minh Joint Stock Company continues to be the authorized distributor of Canon office and printing products in Vietnam.
