Canon Developing New RF-S7.8mm f/4 STM Dual Lens for EOS R7 Camera for Recording Spatial Video for Apple Vision Pro
Ho Chi Minh City, 12 June 2024 — Canon Inc. announced on 11 June 2024 that it is developing the RF-S7.8mm f/4 STM Dual lens for its popular EOS R7 camera [1], enabling users to capture life’s most precious moments in spatial video, and then relive those memories on the Apple Vision Pro. The new Dual lens is the latest addition to Canon’s EOS VR System lineup, and will be available later this fall [2]. Canon is the first [3] camera manufacturer to introduce a dedicated, interchangeable lens that enables pro users to capture stunning spatial video to experience on the Apple Vision Pro.
With the RF-S7.8mm f/4 STM Dual lens, videographers can record gorgeous spatial video even in the most challenging lighting conditions. After capturing video with the interchangeable lens, the EOS VR Utility app transforms the video captured from the camera to spatial video, which viewers can enjoy on the Apple Vision Pro.
The RF-S7.8mm f/4 STM Dual lens features a field angle that is similar to a person’s field of view, which enables videographers to naturally capture memorable moments. The lens is also equipped with a high-speed autofocus mechanism, so users of all levels can record amazing spatial video.
Canon launched the EOS VR System for capturing immersive and VR video in 2021, and since then has met the needs for video production in diverse fields including entertainment, tourism, and education. The EOS VR System features dual lenses and utilises the left and right lenses to produce beautiful content with incredible depth and dimension. To streamline the video production workflow, the light entering from the respective lenses is recorded on a single CMOS sensor, which eliminates the need for camera position adjustments or synchronisation prior to shooting, or the need for piecing together footage after filming.
The RF-S7.8mm f/4 STM Dual lens is the latest example of how Canon is continuing to meet the creative needs of pro users who strive to produce stunning immersive video as they explore new ways of storytelling.
[1] As of the release date of the RF-S7.8mm f/4 STM Dual lens, the only compatible camera is the EOS R7 (released in June 2022). Requires a firmware update scheduled for release at the same time as the lens.
[2] Between September 21, 2024, and December 20, 2024.
[3] As of June 10, 2024.
About Canon Marketing Vietnam Nam Co, Ltd
Canon products have been available in Vietnam since the 1980s through its authorized distributors. During the past years, it established a more significant presence when it set up four production facilities in Thang Long, Hanoi, Que Vo and Tien Son, Bac Ninh and Canon Marketing Vietnam Co. Ltd. Besides providing employment for more than 25,000 people, Canon also makes outstanding contributions to the country's development through its meaningful social activities. Canon Marketing Vietnam Co. Ltd was founded in July 2012 and have been operating under the guidance and support of Canon Asia Marketing Group and Canon Singapore Pte. Ltd., which is the regional marketing headquarter for Canon's South & Southeast Asia region.From 1st January 2024, Canon Marketing Vietnam Company Limited is assigned as the sole authorized distributor for Canon Imaging Products (i.e.: cameras, lenses, Selphy photo printers) in Vietnam, replacing Le Bao Minh Joint Stock Company.Le Bao Minh Joint Stock Company continues to be the authorized distributor of Canon office and printing products in Vietnam.
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