Canon Fashion Runway – When Fashion Meets Technology
Ho Chi Minh City, August 27, 2025 – Canon officially launched the Canon Fashion Runway reality program, a unique creative platform that combines fashion, technology, and digital art. The program aims to discover and nurture talented young content creators in the fashion industry — individuals not only with a keen aesthetic sense but also possessing visual thinking and professional video production skills.
A CREATIVE PLAYGROUND FOR THE YOUNG CONTENT CREATOR GENERATION
Canon Fashion Runway is not just a fashion competition but also an experiential journey where contestants take on various roles within the creative industry, such as Stylist, Fashion Videographer, or Creative Director. Throughout the competition, participants will utilize Canon's diverse ecosystem of devices — from EOS R50, EOS R50V, PowerShot V1 to professional models like EOS R5 Mark II, EOS R6 Mark II, and EOS R8 — to complete challenges and tell unique visual stories.
POWERFUL JURY PANEL & MENTORS
Canon Fashion Runway brings together leading figures in the fields of fashion and content creation, offering a combination of expertise, experience, and multidimensional influence:
- Fashionista Quỳnh Anh Shyn – a leading Gen Z fashionista and renowned fashion influencer known for her versatile style, who has participated in many international campaigns and is considered a fashion icon among Vietnamese youth.
- Fashion Videographer Đinh Nhật Tuấn Anh (Rain Đinh) – a talented videographer distinguished by his sophisticated lighting and color techniques, offering the Vietnamese video industry a fresh and modern perspective.Canon Master Ngô Anh – one of the top fashion and portrait photographers today, collaborating with numerous prestigious magazines and major brands.
- Designer Nguyễn Minh Công – a prominent designer known for collections that deeply reflect Vietnamese culture, with multiple appearances at Vietnam International Fashion Week.
- Stylist Thịnh Chocolate – a young, edgy stylist who has styled many Vietnamese celebrities and major fashion brands.
- Content Creator Harry Nista – a popular fashion content creator and influencer, known for creative videos that have garnered millions of views on social media.
- Designer An Nam – founder of the An Heritage brand, highly regarded for his delicate designs that celebrate Vietnamese heritage within contemporary fashion.
The involvement of this distinguished panel of judges and mentors not only ensures high professionalism but also affirms Canon Fashion Runway’s prestige and appeal within the fashion and content creation communities.RegenerateCopyGood responseBad response
CONTEST MECHANISM
Five episodes – five independent challenges with themes: Tradition Stylewalk, Cinematic Portrait, Concept to Closet, Runway in Motion, Atelier Shooting BTS.
These challenges feature five Content Creators, each representing the diverse styles and personalities of the young creative generation.
The challenges will leverage Canon’s strengths through varied tasks that demand creativity, sharpness, and maximum effort. Additionally, the program hosts an online contest for photography and fashion enthusiasts, where participants will also film on similar themes and submit their entries to the organizers. The final results will be selected based on the number of votes and will be publicly announced on Canon’s official platforms.
MISSION & VALUE
Talent Discovery: Explore and accompany the young generation passionate about fashion and digital content creation.
Product Experience: Directly showcase the technological power of Canon’s camera ecosystem across diverse creative contexts.
Inspiration: Spread the spirit of creativity, celebrate beauty, and inspire the community of fashion and imagery enthusiasts.
Elevating Vietnamese Style: Support Vietnamese fashion brands (local brands) with unique, innovative styles that strongly reflect Vietnamese culture.
ATTRACTIVE PRIZES
Rewards for the 5 Content Creators in the 5 offline challenge:
- Champion – Canon Fashion Master: A prize worth 50 million VND, a one-year title, and inclusion in Canon’s fashion projects.
- First Prize in Each Round – The Fashion Icon: Five prizes for the five rounds, each valued at 10 million VND, along with opportunities to participate in Canon’s creative projects.
- Online Participant Awards: Five awards voted by the judging panel and five interaction-based awards, each worth 5 million VND.
- Additionally, one prize for the participant who participates in all five rounds with the highest quality submission – PowerShot V1 camera.
- Early Submission Prizes: Ten awards each round for the earliest entries that meet the competition criteria.
The program duration is from August 27, 2025, to October 12, 2025.
For more information about the program, please visit: https://vn.canon/vi/consumer/web/cuoc-thi-sang-tao-video-fashion-runway-2025
