Since the introduction of autofocus (AF) technology into the EOS camera system in 1987, Canon has continuously innovated to meet the ever-increasing demands of photographers and content creators. While the early generations only supported basic focusing, today, Canon's AF technology has achieved optimal levels of speed, accuracy, and subject recognition, becoming the gold standard for both professional photography and filming.
Currently, Canon's Dual Pixel CMOS AF II is one of the most advanced autofocus systems on the market. Each pixel on the sensor simultaneously performs two functions: capturing images and detecting phase for autofocus. This allows for nearly instant, smooth, and precise focusing across the entire frame.
Enabling flexible autofocus coverage at all positions, including edge areas.
An AI system that recognizes faces, eyes, animals, vehicles, and more, automatically maintaining focus points even when subjects move quickly.
Especially useful when filming videos, it minimizes the "hunting" phenomenon (focus hunting), which can be distracting even when the subject's face is not clearly visible.
Optimally supported with both new and old Canon lenses, ensuring consistent performance.
Canon is consistently highly regarded by photographers and filmmakers for its stable, smooth, and precise autofocus performance. In fields like fashion and beauty photography, where even the smallest details such as skin texture, eyes, lipstick shades, or accessories need to be captured sharply, Canon's AF system provides a significant advantage.
EOS R50V is an ideal choice for beauty content creators thanks to its intelligent Close-Up Demo autofocus mode. When activated, the camera automatically prioritizes focusing on the object brought close to the lens—perfect for showcasing cosmetics, beauty tools, or accessories.
